Industry · Retail

Virtual CFOs for retail — store-level P&L without an army of accountants.

Store-vs-group P&L visibility, stock turn, multi-channel reconciliation, and lease optimisation.

Retail has more transactions than any other vertical we work with. POS, e-commerce, payment-providers, gift cards, returns. Most retail businesses have decent revenue numbers and a fog underneath. We build the controller-grade rigour and the systems integration that turns the fog into a store-level P&L you can actually read.

Where it hurts

The retail pains we step into.

  • Store-level vs. group-level P&L visibility

    If you can't see which stores are funding which, you're flying the group blind. We restructure the chart of accounts so every store carries its own weight.

  • Stock turn and dead-stock identification

    Inventory ageing and slow-mover reports turn 'we feel like we're over-stocked' into a markdown plan with a date.

  • Multi-channel reconciliation

    POS + e-comm + payment-provider settlement files don't talk to each other by default. We build the daily reconciliation so cash and revenue stay in lockstep.

  • Lease and operating-cost optimisation

    Rent is usually the biggest fixed cost. We model the lease against store-level performance so renegotiation is data-led, not gut-led.

What "fixed" looks like

Outcomes we work toward, 90 days in.

Pattern-based engagements drawn from a CIMA-CGMA finance career. Not client-specific case studies — the first published case studies launch with our pilot customers in 2026.

  1. Pattern 1 of 3

    The store-level P&L roll-up

    The situation: Twelve stores, one consolidated P&L, and a strong suspicion that two stores are subsidising the rest.

    What we do

    • Per-store cost centre with allocated central overhead on a fair base.
    • Daily POS-to-bank reconciliation flagging variances >R200.
    • One-page-per-store monthly P&L delivered the week after close.

    Outcome shape

    Head office sees which stores carry their own weight and which don't. Closure / restructure decisions stop being gut-led.

  2. Pattern 2 of 3

    The daily reconciliation discipline

    The situation: POS-recorded sales don't match the payment-provider settlement and neither matches the bank.

    What we do

    • Daily three-way reconciliation: POS → settlement → bank, with a flag on any variance.
    • Months of historical unreconciled variances cleared inside the first 4–6 weeks.
    • Process documented so the bookkeeper can run it without the controller standing over them.

    Outcome shape

    Cash and revenue stay in lockstep daily. Audit-time surprises disappear. Average shrink-finding doubles in the first 90 days.

  3. Pattern 3 of 3

    The lease-renewal data pack

    The situation: Renewal is six months out and the landlord conversation usually runs on gut.

    What we do

    • Store standalone P&L with fair central overhead allocated.
    • Revenue-per-square-metre and contribution-per-square-metre benchmarked across the estate.
    • Walk-away rent calculated so the negotiation has a hard floor.

    Outcome shape

    Renegotiation runs on data, not vibes. Even when rent doesn't move, the conversation about tenant-installation and operating costs usually does.

Outcome shapes are directional and drawn from JD's prior engagements. Your situation will differ — the free 30-minute diagnostic is where we calibrate.

Frequently asked

The questions you'd ask if we were across the table.

Store-level clarity. Group-level confidence.

Walk into the boardroom. Pick the Financial Controller or the Systems specialist. The first conversation is free.